CARLSBAD, Calif., April 1, 2013 a Callaway Golf Company (NYSE: ELY) today announced the upcoming release of the new Versa Driver. OriginallyAcode-namedAaOreo Smasha because of white overhead artwork and the distinctive black and sledgehammer-like feel, the revolutionary Versa driver is made for easy alignment, amazing control, and precise positioning at all points of the golf swing. Unlike other owners in Callawayas already celebrated 2013 selection, the brand new Versa is not designed for blistering baseball rates and eye-popping range gains. Alternatively, the newest Versa is designed for an entirely different demographic. Shock think thereas a large section of industry that is currently being under-serviced by the main club suppliers. While there's certainly a little segment of the golfing population that desires more distance off the tee, our research shows that 87% of people are willing to compromise upwards of 25 meters of distance if it means they hit a greater proportion of fairways and perform more images from the short grass. As an industry weave become too distance-centric. Place lost contact with the majority of people who we realize place reasonably limited on precision. The Versa may be the only item within the last few 13 years that certainly offers what the average player demands from his drivera. Bolstered by the immediate achievement of the Odyssey Versa distinct putters, it absolutely was only natural that Callaway start going out Versa technology into other lines. For Callaway, the driver was the logical extension of the club. aThe Versa putteras achievement available on the market was instantaneous. Nearly immediately the Versa line has gobbled up 83%1 of the new putter market. We found a sudden opportunity to control the demand for Versa by establishing the technology to our other membership linesa. While that level of market dominance is unusual in tennis, Callaway expects the Versa driver will be even more effective. aWe donat believe that a 96% total market share for the Versa in the driver phase is unrealistic; with RAZR Fit Extreme and XHot accounting for one other 401(k). Most people are going to perform Versa. If you donat have Versa, you donat have Versa. And once players understand they donat have Versa, theyare planning to choose the Versa. And then theyall have Versaa. This isnat the first-time that Callaway developers have experimented with adjust Odyssey putter technology to the rest of the club range, however; earlier efforts were costly, and the end results- which included a, 3-ball driver that was nearly two inches longer front to back than the Diablo, and the awkward Sabertooth wedge, never managed to get after dark prototype stage. Versa engineering is significantly diffent. From an innovation perspective, while the effect is world-changing, the style it self is not at all hard. While combining two different colors for a passing fancy clubhead does certainly push the limits ofAinnovation, you can find components of convenience and good sense at play in the Versa style. Than it's a linguine noodle as anyone who has actually spent a day breaking cement before you go to supper at the Olive Garden understands, a sledge to be controlled by itas much easier hammer. It had been that simple observation that led Callaway engineers to target a greater than normal weight for the Versa Driver. While there's been an over-all market shift towards quicker and lighter that product doesnat actually work when placed on what we wished to achieve with Versaas innovative get a handle on technology. Rather engineers zeroed in on a fat specification that could lead to exact get a grip on. What we found is where control is stressed over rate that exactly the same weight used in Versa putters (343 grams), while large by main-stream driver expectations, is suitable for a style. Weight means stability. Security equals get a grip on. The Versa is many controlled driver Callaway has ever made. Itas exactly the same increased exposure of get a handle on that brought the Callaway design team to the conclusion that all people might take advantage of playing a stronger shaft in their Versa driver. aWith the custom developed Versa canal place targeted a consistent bend report that most of the industry could define as XXX-stiff (dirty stiff). When youare wanting to maintain precise get a handle on of the shaft at all points of the tennis swingathe takeaway, the change, the downswing, and ultimately influence, itas imperative that there be very little bending or twisting of the shaft at any stage during the move. Recently place moved far from uniflex shaft types, however; attaining the goal of planning the worldas first undoubtedly zero flex shaft required a move back once again to a size fits all approacha. The Versa driver does significantly more than simplify canal installation. By determining the maximum attic for all people, weare able to fully get rid of the need for any type of fitting whatsoever. aWhen distance could be the primary problem, players are required to try and improve numerous different aspects. Others change with it, so attempting to improve basketball speed, launch position, and spin rates is almost impossible, and even under the most useful of circumstances itas a whole problem, when some of those factors changes. By concentrating exclusively on get a grip on weave expunged all of the difficulty inherent to team fitting; making the buying decision fully mindlessa. All Callaway Versa individuals are available in an individual standardized attic of 9.37A. While 9.37A is unusual, the design didnat happen by accident. aOur intensive researching the market unearthed that traditional lofts donat work when youare just supplying a simple design. Players be prepared to see 8.5A, 9.5A, etca. We could throw them a every now and again by offering 8A, 9A, and 10A brains in Pro/Tour types, however the unintended result is youave set targets. A 10.5A guy desires to see a 10.5A head. Unless he sees a thing that fully blows his mind, if one doesnat occur, youall lose him. By creating a non-standard product, the buying paradigm was completely shifted by weave. Golfers who have performed 8A or 12A or anything in between; for the first time theyare seeing a 9.37A mind and which makes them think a' maybe I will have been playing 9.37A all along. And as it happens, theyare right. 9.37A may be the great attic for everyonea. When designing the Versa putters Odyssey engineers found that a club experience thatas open by as little as 1A could cause even the shortest of putts to miss their mark. Similar conclusions were reached by callaway designers when building the Versa Driver. aCan you imagine the need for 1A extrapolated out to 250 yards (not that anyone is expected by us to reach the Versa Driver 250 yards)? We didnat do the math or such a thing, but weare rather specific itas significant. Weare almost positive it may be the difference between missing and hitting a fairwaya. Initially Callaway engineers were skeptical that Versa design principles might translate to the driver. aOne of the things we discovered immediately is that a lot of people are likely to swing their owners faster than their putters. We were worried that the driver head may be going too quickly at effect for Versaas large deal alignment process to own any real benefit a' and you know whatait is [moving too fast]a. Extra internal research discovered that just as it does with the Versa club, the high distinction style highlights the face angle at target for correct position, while it ends up the engineers were right about the limited benefits of Versa engineering applied to a driver at effect. Square at address results in square at impact. Callaway engineers also found that Versaas high-contrast, high-visibility artwork offer tremendous advantage to the golfer who may be working on his swing at the driving range, and sometimes even on the tee box. aOur studies discovered that many golfers, especially those working on their shifts at the driving range are inclined to keep their position at the top of the backswing while simultaneously overlooking their shoulder to check base position and face position. Versaas high-contrast overhead helps it be extremely possible for players to ascertain the relative situation of the club face even on the brightest of daysa. Usually one of the first things people want to know is awho is enjoying this driver on toura. While usually Callaway wants that Professional Staffers embrace new technology as quickly as you possibly can, Versa Driver is this kind of revolutionary product, it usually takes time for the worldas elite players to become comfortable enough with the technology to put it in play. aItas doubtful any one of our Professional Staffers may set the Versa Driver in his bag this year a' and most certainly not with time for the Masters. Visit Professionals tend to be acutely firm as it pertains to their equipment. Theyare occur their ways, and frequently resistant to new technology a' actually technology as innovative as what place constructed into the Versa Driver. Itas going to take some time, but as it often does, wide-spread usage and validation of the technology at the level will eventually trickle as much as the professional game. By 2019, we think, many our Professional Staff will soon be with a couple kind of Versa Technology inside their drivers.a Influence 9.37 All Callaway Versa driver minds are designed to have 9.37A of attic. The ideal loft for every single player, Impact 9.37 Technology significantly simplifies driver installation. SST (Short-Shaft Technology) With a stock period of 39 5/8 inches, Versa Driver is designed for accurate control (and nothing else). XXX-Stiff Versa Driveras 140 gram white on black (or black on white) control-enhancing length is really rigid it takes a people only standing. FFHT (Fixed-Face Hosel Technology) Unlike Callawayas Opti-Fit-Enabled RAZR Fit XTREME and XHot Series Drivers, the Versa is not built with an adjustable hosel. FFHT runs on the proprietary blend of really high-grade epoxy to bond base to head ensuring that Versa driveras head never goes. Major 343 Today Callaway Versa Drivers weight 343 grams, 150 grams more than a number of other drivers available on the market. Stability is equaled by weight. Stability equals get a handle on. The Callaway Versa Driver is available in 9.37A and XXX-Flex only. With a street price of $649.37, the Versa driver offers Premium Control at a Premium Price. To learn more on the new Versa Driver, please donat visit www.callawaygolf.com.A 1. We fully made that up.2. We completely made this up.
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